I'm trying to understand Ch. 3.2 of the paper On Bubble Rings and Ink Chandeliers by Padilla et al.: I don't understand how $u(\gamma', 0)$ gives rise to the gradient of a potential (last sentence on p. 129:5 left column).
$\gamma$ is a vortex filament, $\gamma'$ its deformation. $M_0$ denotes the exterior of the filament, $M_1$ the interior. Considering the exterior $M_0$ in a plane orthogonal to the tangent vector of $\gamma$, the velocity field due to the filaments deformation only (Circulation C is assumed to be zero) gives rise to the gradient of a potential.
Figure from that paper, the case in question is the middle one.
I'm struggling to understand what the gradient of a potential would be here. In other words, how would the underlying (implicit) potential look like? I fail to see a scalar field that would yield such a vector field as its gradients - or is this the wrong way to look at it?
Also, if I'm missing out on some basic theory, I would appreciate some pointers to appropriate reading material!