We have a conservative force field $\vec{E}$. The conservation theorem can be expressed without mass as:
$$\frac{1}{2}v^2-\frac{1}{2}{u}^2=\int \vec{E}\cdot \vec{dS}.$$
The quantity $\frac{1}{2}v^2$ can be defined as the kinetic energy of an object moving with speed $v$. The change in this quantity would only depend on the start and end points of the object's path
What is the need to multiply both sides by $m$ in the equation?