Magnetostatics is, in some sense, a toy concept taught to students in preparation for the formal magneto-quasi-static (MQS) approximation. The purpose of the MQS approximation is to decouple the electrical field from the magnetic field. This is done by setting $\frac{\partial}{\partial t} \vec E \approx 0$ so that Ampere's law becomes $\nabla \times \vec H \approx \vec J$ (see http://web.mit.edu/6.013_book/www/chapter3/3.2.html )
Since we want $\frac{\partial}{\partial t} \vec E \approx 0$ and also $\epsilon_0 \nabla \cdot \vec E = \rho$ then that implies that $\frac{\partial}{\partial t} \rho \approx 0$
By decoupling the fields it becomes much easier to solve. So this approximation is very useful to make. Allowing $\frac{\partial}{\partial t}\rho \ne 0$ would result in $\frac{\partial}{\partial t} \vec E \ne 0$ and thus the fields would be coupled again. So this assumption actually turns out to be more important that the steady current assumption $\frac{\partial}{\partial t} \vec J \approx 0$ assumption. In fact, in the MQS the latter assumption is not made and the currents are allowed to change over time, but the equations remain decoupled and simple to solve at each time point.