Let's consider a ball of mass 1kg with initial velocity 8m/s and final velocity -5m/s after bouncing off the floor, the duration of contact with the floor is 0.06s, therefore the average force is 217N.
Intuitively, the reaction force on the ball increases up to a maximum value then decreases because the instant the ball comes into contact with the surface, there's no change of momentum, and when the velocity becomes zero, the reaction force is the maximum. Reaction force then decrease as the ball increases its velocity and left the surface. How would a graph of reaction force against time look like?