I am learning mass-energy equivalence, but I have been having a hard time understanding what the $E$ in $E=mc^2$ represents. Does this represent that if an object has mass, it inherently has energy associated with that mass, sort of like how if an object has velocity is inherently has kinetic energy associated with that velocity, or if gas particles are at a certain temperature, they inherently have internal energy associated with that temperature? In other words, is the energy in an object stored as mass unrelated to all the other forms of energy (potential, kinetic, etc), or is it related to them? If I increased an object's potential energy by lifting it up, would its mass change?
Edit: I've also just read something about rest frames, and how $E=mc^2$ applies for an object in its rest frame. I'm a bit new to relativity in general, so does this rest frame mean that the object has no kinetic energy since everything else is moving, not it? Does the rest frame also imply a specific potential energy, or does it vary depending on the object's position still? Would that mean that potential energy is related to the energy stored as mass, but kinetic energy is not?