I'm trying to understand eq. (2.2.11) in Polchinski's first book.
He's computing
$$:\partial X^\mu(z)\partial X_\mu(z): :\partial' X^\nu(z')\partial' X_\nu(z'):$$
Now, I understand why this expression can be written as
$$\text{expression above}~=~:\partial X^\mu(z)\partial X_\mu(z)\partial' X^\nu(z')\partial' X_\nu(z'):\quad - 4\alpha'/2 (\partial\partial' \ln|z-z'|^2):\partial X^\mu(z)\partial'X_\mu(z'): + 2\eta_\mu^\mu(-\alpha'/2 \partial\partial'\ln|z-z'|^2)^2.\tag{2.2.11}$$
However, he then states to do a Taylor expansion inside the normal ordering to get the OPE in standard form, i.e.
$$\sim~ \frac{D\alpha'^2}{2(z-z')^4}-\frac{2\alpha'}{(z-z')^2}:\partial'X^\mu(z')\partial'X_\mu(z'): - \frac{2\alpha'}{z-z'}:\partial'^2X^\mu(z')\partial' X_\mu(z'): + \text{non-singular terms.}$$
I don't understand the last step. How exactly does he insert the Taylor expansion? Could someone please illuminate? For instance, I don't see where the first term goes? Does that disappear when he Taylor-expands?