In Griffiths', Introduction to Quantum Mechanics, 3rd ed, Sec. 4.4.1 Spin 1/2 the author represents the spin state by a spinor $$ \chi = \binom{a}{b} = a\chi_+ + b\chi_-, \qquad \chi_+ = \binom{1}{0},\quad \chi_- = \binom{0}{1},\quad |a|^2 + |b|^2 = 1 $$ where the latter two represent the spin up and the spin down along the $z$-axis, i.e., they are the eigenspinors of the $S_z$ for the eigenvalues $+\hbar/2$ and $-\hbar/2$, respectively. After he constructs the Pauli spin matrices he finds the eigenspinors of the $S_x$ to be $$ \chi_+^{(x)} = \binom{1/\sqrt{2}}{1/\sqrt{2}},\quad \chi_-^{(x)} = \binom{1/\sqrt{2}}{-1/\sqrt{2}} $$ for the eigenvalues $+\hbar/2$ and $-\hbar/2$, respectively. And therewith $$ \chi = \frac{a+b}{\sqrt{2}}\ \chi_+^{(x)} + \frac{a-b}{\sqrt{2}}\ \chi_-^{(x)} \tag{*} $$
Question: If I choose $a = \cos \theta, b = \sin \theta$ then $|a|^2 + |b|^2 = 1$ is fullfiled. But in the case $\theta = \frac{\pi}{4}$ (which means equal probabilities for $\chi_+$ and $\chi_-$) we get from ($*$) that $\chi = \chi_+^{(x)}$ which is a determinate (certain) state of $S_x$, and it means spin up along the $x$-axis, i.e., in the positive direction. But how does it know which is the positive direction ? why isn't it the other direction, since we could choose the opposite direction along $x$ as the positive ?
Stated another way: If the particle is in a state such that it is equally likely to get by measurement $+\hbar/2$ or $-\hbar/2$ along some axis ($z$-axis, say), How does measuring the spin at this state along some perpendicular line gives the positive direction along that line, though one may have not yet chosen which direction is the positive and which is the negative ?