Many different sources (e.g. here, here, here, and here) say that Florida is the most common rocket launch site in the United States because it's the most southeastern part of the U.S. that is conveniently accessible (ruling out Puerto Rico), which allows rockets to be launched eastward over water and gain the maximum boost in kinetic energy from the Earth's rotation.
On paper, this makes perfect sense: if we let $M$ and $R$ be the mass and radius of the earth, then the necessary energy per unit mass required to reach an orbit of radius $r = x R$ is
\begin{align*} \frac{\Delta E}{m} &= \frac{E_f - E_i}{m} = \frac{E_f - (\mathrm{KE}_i + \mathrm{PE}_i)}{m} \\ &= -\frac{GM}{2 r} - \frac{1}{2} v_i^2 + \frac{GM}{R} \\ &= \frac{GM}{R} \left( 1 - \frac{1}{2x} \right) - \frac{1}{2} \left( \frac{2 \pi R \sin \theta}{T} \right)^2, \end{align*} where $T$ equals one day, the Earth's rotational period, and $\theta$ is the angle of the launch latitude as measured from one of the Poles. So indeed the required energy is lower the closer you launch to the Equator. But if you actually plug in numbers, you get that $$\frac{\Delta E}{m} = 6.3 \times 10^7 \text{ J/kg} \times \left( 1 - \frac{1}{2x} \right) - 1.1 \times 10^5 \text{ J/kg} \times \sin^2 \theta.$$
Cape Canaveral has a latitude that is 1.075 radians (about 57 degrees) from the North Pole. Getting to, say, the International Space Station, which orbits at altitude $x = 1.06$, from there requires an energy per unit mass of $3.320 \times 10^7$ J/kg. Getting there from, say, Virginia, whose latitude is 0.918 radians from the North Pole, requires an energy per unit mass of $3.321 \times 10^7$ J/kg - a $0.03\%$ increase. Going into higher orbits further decreases the relative energy boost from starting closer to the equator.
This energy boost seems pretty much completely negligible to me. (If anything, I suspect that the lower surface gravity near the equator due to the Earth's equatorial bulge might actually dominate the effect of the energy boost from the initial kinetic energy, although I haven't done the calculation.) It seems to me that the infinitesimal improvement in fuel requirements would be completely dominated by the fact that many parts of the East Coast of the U.S. are
- much more centrally located then southern Florida, and therefore more logistically accessible (at lower costs),
- closer to NASA Headquarters in Washington, DC,
- no more densely populated, and
- most importantly by far - not plagued with pretty much the worst possible weather for space launches.
With all due respect to the state of Florida, it actually seems to me like pretty much the worst possible place on the East Coast of the U.S. to launch rockets (other than the middle of a city). Are my calculations for the energy boost correct, and if so, then do these tiny gains really justify the big inconvenience of having to be in Florida?