The Higgs potential, depending on the medium involved (early universe versus our present world, described by "before" and "after" SSB), has different vacuum properties, leading to two dramatically different phases of the standard model.
The "before" phase is unbroken (linear realization of the symmetry): all four gauge bosons are massless, and there is no meaningful mixing between $W^3$ and $B$. At tree level, these two bosons simply "do not know about each other". So it would be meaningless to be talking about a photon or a Z in any consequential way. You may define any and all linear combinations of them, but that would be hardly meaningful or useful.
In the SSB "after" phase, the symmetry is realized nonlinearly, and the $W^\pm$ bosons "develop" masses, while $W^3$ and $B$ possess messy bilinear terms, $(\frac{g'}{g}B_\mu - W^3_\mu)^2$. It is customary to study these combinations of formal field operators by diagonalizing such quadratic forms (mass matrices) to their eigenstate bases: a massless photon and a massive Z, so the fields that propagate.
At this stage, nature has no acknowledgement or knowledge of $W^3$ and $B$: these are practically non-existent particles, and correspond to abstract operators serving to aid your intuition on group theory. The effective lagrangian of the SM does not have them, and only the propagating photon and Z make any sense to talk about.
The takeaway is that it is unmeaning to be talking about photons and Zs in the symmetric phase, just as senseless to be talking about $W^3$ and $B$s in our world, the SSB phase, except perhaps as group-theoretic mnemonics. A good text on the SM always takes care to write down the effective lagrangian of the actual physical fields involved, which is why the PDG wastes no time on $W^3$ and $B$s.
Edits in response to questions
1) 3) At tree level, you see no mixing on p 16 of these notes. It is all in your head. In fact, gauge invariance protects these gauge bosons from picking up a mass through fermion interactions, and the SU(2)xU(1) structure means just that. There is no mixing: they sit apart, but they are not physical. You must be misreading p 16 if you understand it as mixing. In practice, after Higgs-mixing, you get the physical messier structure of the PDG booklet!
2) The basis change of two degenerate fields $W^{1,2}\to W^{\pm}$ is an option you have to make their interactions more transparent vis-a-vis electric charge, hardly definable before SSB, which is effected through the Higgs mechanism, not the Higgs particle. Charge is only defined by the above mixing, the subject of the original question.
4) Look at the before breaking (symmetric) Weinberg-Salam lagrangian. The $W^3$ and $B$s do not interact, as they live in completely different group manifolds; just look. They don't know about each other. That's what the SU(2)×U(1) group Cartesian product actually means! Historically, we knew very very much that the W and Z had masses! That's precisely what made their interactions weak! The SM was invented to give them masses, which appeared almost impossible at the time.
5) The Weinberg-Salam model was cooked up in 1967 and used the Higgs mechanism, not the Higgs particle (largely irrelevant to SSB) to give the W a mass and inevitably predict the massive Z: it picked up the slack in keeping the photon massless... a price to pay. Discovery of the neutral currents confirmed the SM, by validating a hitherto pointless Z (which the Georgi-Glashow model lacked!). You misunderstand the structure of Yukawa couplings and half the point of the SM: it is designed to allow chiral weak interactions all the while generating fermion mass terms. The only way to achieve that is by coupling to a massless photon and a massive Z, and and the only way to get those is SSBreaking an SU(2)×U(1) theory, the "hidden brilliant math" behind the physical answers. (Had the Higgs not been discovered, the SM could work fine, with a Higgs mechanism driven by a "Higgsless" dynamical mechanism: the subject of a truckload of brilliant models.)
It's all in your SM book, I'm sure.