In Three Lectures On Topological Phases Of Matter section 2.1 mentioned, that: $$ I^\prime = \int dt d^3x \; \left(\vec{a}\vec{E}+\vec{b}\vec{B}\right) $$ correspond to ferromagnetism and ferroelectricity. And that $$ I^{\prime\prime} = \int dt d^3x \; \left(a_{ij}E^iE^j+b_{ij}B^iB^j\right) $$ correspondence to electric and magnetic susceptibility.
Could somebody clarify, why? I will be very appreciate for answers!