In theory of free scalar field $$ S = \int d^2x \;\partial_\mu \phi \partial^\mu \phi $$ $$ \langle \phi(z) \phi(w)\rangle \propto \ln(z-w) $$
Exist family of energy-momentum tensors (new term correspond to non-minimal coupling to gravity $\alpha R \phi^2$, example with linear coupling $R\phi$): $$ T_{\mu\nu} = \partial_\mu \phi \partial_\nu \phi + \alpha (\partial_\mu\partial_\nu - \eta_{\mu\nu}\Box) \phi^2 $$ Obviously $\partial^\mu T_{\mu\nu} = 0$, but $T_\mu^\mu \neq 0$ if $\alpha \neq 0$. And $$ T = T_{zz} =\partial_z \phi \partial_z \phi + \alpha (\partial_z\partial_z)\phi^2 = (1+2\alpha)\partial_z \phi \partial_z \phi + 2\alpha \phi \partial_z^2\phi $$
So this shift will affect standard OPE: $$ T(z)T(w) = \frac{1/2}{(z-w)^4} + \frac{2T(w)}{(z-w)^2} + \frac{\partial T(w)}{(z-w)} + \dots $$
To (I'm interested only in first term): $$ T(z)T(w) = \frac{1/2 (1+6\alpha+10\alpha^2)}{(z-w)^4} + \frac{-1/2 \ln(z-w)}{(z-w)^4} + \frac{2T(w)}{(z-w)^2} (1+??) + \frac{\partial T(w)}{(z-w)}(1+??) + \dots $$
And if one choose for example $\alpha = 1$, one obtain central charge $c = 17$ for free scalar field.. What about ln term in OPE?
Could someone to clarify and interpretate this confusion? Why we say that $c=1$ for free scalar filed?