I think the question could be clearer (that wording leaves a lot of wiggle room); but I believe I understand what it is trying to say.
I find it's easy to picture the coil when we think of a helical spring. As you stretch the spring, the windings of the coil get further and further apart.
If you look at it from the perspective of the wire though, the wire isn't being stretched or bent at all (in an ideal coil). It's actually just twisting the wire as the spring stretches. Because of the helical coil, when the wire is twisted the right direction, it brings all the coils further apart, which stretches the whole length of the coil.
Because it is pure twisting on the wire, it is determined by the shear modulus instead of Young's modulus.
So the answer to your question is because the material of the spring isn't stretching, it's twisting, which ends up stretching the overall coil length.