This question is about how the normal ordering in the energy momentum tensor for a free field is consistent with a non-vanishing vacuum expectation value implied by the transformation rules for a CFT.
The energy momentum tensor for a free field on a plane is $$T(z)= -2\pi:\partial_z \phi(z)\partial_z \phi(z):$$ where the normal ordering is implemented by point splitting and subtracting out the propagator. $$:\partial_z \phi(z)\partial_z \phi(z):\quad\equiv \lim_{\delta\rightarrow 0} \partial_z \phi(z+\delta)\partial_z \phi(z)+\frac {1}{4\pi \delta^2}$$ Here I am using the conventions of Di Francesco et al's textbook on CFT, e.g. around equation (5.136) in section 5.4.
The point of the normal ordering is that when we take the expectation value we get the propagator minus the propagator, so it is simply zero $$\langle T(z)\rangle=0.$$
Now my question arises when we try to transform the energy momentum tensor. A standard mapping in CFT relates a theory on the plane with coordinate $z$ to that on a cylinder with circumference $L$ and coordinate $w$.
Due to the central charge $c$, the energy momentum tensor $T(z)$ on the plane is related to that on the cylinder $T'(w)$ like $$T'(w)=\left(\frac{2\pi}{L}\right)^2\left(T(z)z^2-\frac{c}{24}\right)$$ This appears e.g. in the same textbook at equation (5.138).
Given $\langle T(z)\rangle=0$ this implies $$\langle T'(w)\rangle=-\frac{c\pi^2}{6L^2}$$ from which physical results about the free field with periodic boundary conditions are derived.
Now the problem is that we might expect that the energy momentum tensor for a free field theory with periodic boundary conditions takes the same form $$T'(w)= -2\pi\lim_{\delta\rightarrow 0} \left(\partial_w \phi'(w+\delta)\partial_w \phi'(w)+\frac {1}{4\pi \delta^2}\right)$$ But if that is the case, it seems its expectation value must be zero not something involving $c$ and $L$!
Possibly the resolution is that $T'$ does not have this naive form. But in Di Francesco's textbook they use this form to show the transformation law above involving $c$ at equation (5.136). This is a simple enough derivation that if you don't have the textbook you can derive it yourself. The central charge term comes directly from the subtracted propagator terms in the normal ordering. If $T'$ doesn't have the normal ordered form why would this argument work?
The other thing I considered is that the propagator is slightly different with periodic boundary conditions. But this difference is only seen at scales on the order of $L$, and the normal ordering involves the short distance limit.
So the question is simply how can $T'$ have a non-vanishing expectation value?