My question is as follows:
Why is it problematic to define energy-momentum tensor for the gravitational field?
P.S. It is well-known that in GR we get the energy-momentum tensor of "matter" by taking the variational derivative of the action $S_m$ of matter fields with respect to the metric field: $$ T_{MN}=-\cfrac{2}{\sqrt{|g|}}\cfrac{\delta S_{m}}{\delta g^{MN}} $$
Why can't we use an analogous procedure to define the energy-momentum tensor for the gravitational field $g_{MN}$? That would lead to the Einstein tensor $G_{MN}$ (at least for the Einstein-Hilbert action $S_g\sim g^{MN}Ric_{MN}$). However, for some reason the phrase "energy-momentum tensor of gravity" is persistently avoided. I understand that the problem is conceptual (for instance, then we would have the total energy-momentum of a gravitating system always being zero), but could anybody explain that in more detail?
Thanks!