Here are a couple of steps to help visualize.
First I take a simpler case, one where the object is suspended, like the pendulum bob is, but without the swinging back and forth.
Take an airship. An airship is buoyant, just like a ship. So you can think of an airship as an object that is suspended. The airship is free to slide sideways, but it tends to remain at the same altitude above the ground.
First imagine that airship stationary with respect to the ground below. In that state the airship is co-rotating with the Earth. As I mentioned, the airship is free to slide sideways. So: why doesn't the airship slide all the way to the equator? The airship doesn't slide to the equator because the Earth is a bit flattened. The flattening provides the required centripetal force. (To give you an idea: at 45 degrees latitude the ratio of required centripetal force to mass is 1:580 That is: if an object has a mass of 580 kg then the required centripetal force is 1 kg of force.)
Now image the four cases:
- velocity eastward
- velocity westward
- velocity northward
- velocity southward
When the airship has a velocity in eastward direction it is circumnavigating the Earth's axis faster than the Earth itself is rotating. But the amount of centripetal force is the amount for co-rotation motion. Hence the airship will swing wide, which means it will not stay at the same latitude, but it will slide a bit towards the equator.
When the airship has a velocity in westward direction the airship is circumnavigating the Earth's axis slower than the Earth itself. So now there is a surplus of centripetal force, and again the airship will not remain at the same latitude. The centripetal force will pull the airship closer, thus the airship will slide a bit away from the equator.
On the northern hemisphere:
When the airship has velocity in northward direction the airship is giving in to the centripetal force. Now the centripetal force is doing work, and the angular velocity of the airship (wrt the Earth's axis) increases. So the airship will not remain on the same longitude line, but it will slide to the right of it.
On the northern hemisphere:
When the airship has velocity in southward direction the airship is moving away from the center of attraction. Now the centripetal force is doing negative work, decreasing the angular velocity of the airship. So the airship will not remain on the same longitude line, but it will slide to the right of it.
Pendulum
In the case of a Foucault pendulum the pendulum wire is doing two jobs: sustaining the swing, of course, but also providing the required centripetal force so that the pendulum bob keeps circumnavigating the Earth's axis.
You can think of the pendulum bob as being subject to a centripetal force, precisely the amount that is required for co-rotating with the Earth. At every moment in its swing the motion is subject to the angular mechanics effects described above.
Of course usually the amplitude of the swing is much larger than the angle associated with providing required centripetal force. For a perspective: the largest Foucault pendulum setup ever is the one that was constructed by Foucault in the Pantheon in Paris; the wire is 67 meters long. For a wire of 67 meters long the required angle corresponds with a displacement of the bob of 11 centimeters. Interestingly, in his reports about his observations Foucault mentions that on rare occasions there was opportunity for very long uninterrupted runs of the pendulum. On occasion the amplitude of the swing had decayed to a mere 10 centimeters or so. Foucault reports that under those circumstances the pendulum still displayed the same rotation of the plane of swing!
I noticed in the comment section a remark: "How do you feel about the "Coriolis force?". Here is my point: it is better to look at the first principles that are involved, and to think the physics through. I warn against treating physics as an exercise in rote learning. If you apply a rule without understanding the rule then you really haven't learned anything.
For more information about the motion of a Foucault pendulum you can visit the Foucault pendulum page on my website