What you have identified ($|0\rangle\langle0|$ and $-|1\rangle\langle1|$) are the matrix elements of the Pauli matrix $\sigma_z$. The eigenvectors are simply $|0\rangle$ and $|1\rangle$.
The Bloch sphere represents possible quantum states of a two-state system. It actually represents states using density matrices rather than kets, so the eigenvectors for your question are $|0\rangle\langle0|$ and $|1\rangle\langle1|$.
The Bloch sphere representation of a state is the following. The identity matrix and three Pauli matrices form a basis $\{I, \sigma_x, \sigma_y, \sigma_z\}$ for the space of 2x2 matrices. The coefficients of the linear combination required to describe an arbitrary state form the Bloch sphere representation of the state. Valid physical states must have trace 1, so the coefficient of $I$ is guaranteed to be $1/2$. So three numbers suffice to describe a state: $\frac{1}{2}(I+n_x\sigma_x+n_y\sigma_y+n_z\sigma_z) = |\psi\rangle\langle\psi|$, and $(n_x,n_y,n_z)$ is the Bloch sphere representation of the state $|\psi\rangle$ (equivalently $|\psi\rangle\langle\psi|$).
So in your case, $|0\rangle\langle0|$ is represented by $(0,0,1)$ and $|1\rangle\langle1|$ represented by $(0,0,-1)$.