Why do metals have high optical reflectivity? What's the reason behind metals' high optical reflectivity? 
 A: I assume you’re referring to the visible range of the spectrum, and so the answer to this question comes down to essentially three things:


*

*There are a lot of free electrons in a metal.  

*These electrons scatter off of themselves, defects, and lattice vibrations a lot (but not too much).

*There is insignificant absorption via interband transitions in the visible range.


Facts (1) and (2) lead to a large, Drude-like conductivity of the metal, which in the visible range is primarily imaginary (meaning the oscillating electrical current in the metal excited by the light is essentially $\pi/2$ out of phase with the light).  Thus, the re-emitted light is completely out of phase, and so the light’s electric field basically goes to zero at the metal surface.  This condition only applies if there is very little auxiliary absorption (i.e. if fact (3) is true, which it is for silver, say, but not for gold in the blue/green part of the spectrum, which is why gold has its color).
Since the light field goes (close) to zero at the surface, it has very little penetration into metal at all, meaning the vast majority of the light power is reflected.  This can be understood as the free electrons in the metal moving at the surface to effectively screen out the light field from getting into the bulk, and, in doing so, re-radiating the power outwards again.  
A: Given that light is an oscillating, travelling EM field, upon reaching the surface of a metal, it will cause the electrons to vibrate.  Due to the nature of metallic bonding, there are plenty of delocalized, mobile electrons to respond to the incident light.  And since a moving electric charge creates a moving EM field, the result would be an emitted EM wave of the same wavelength(s) as the incident wave. That would be the reflected wave. In other words, the incident photon is absorbed and a new photon is emitted.  This is a very simplistic answer to the question, but hey, I taught high school physics.
A: You are asking why metals have highly optical reflectivity.
Now this has too a little bit to do with why metals are often silver. The same goes why we use aluminum in our mirrors.
When a photon interacts with an atom in the metal, three things can happen:


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*elastic scattering, the photon keeps its energy level and phase and changes angle

*inelastic scattering, the photon gives part of its energy to the atoms and molecules of the metal, and changes angle

*absorption, the photon gives all its energy to the atom in the metal, the absorbing electron moves to a higher energy level as per QM
Now in the case of metal, the ratio of the three is different:


*

*elastic scattering, this is what has the highest ratio, most of the photons get elastically scattered. This is why mirrors create a mirror image, keeping the energy level and phase of photons. This creates specular reflection.

*inelastic scattering, now in the case of metals, this has a lower ratio, lesser photons get inelasstically scattered, this heats up the metal, gives the energy of the photons to the vibrational kinetic energy of the molecules, thermal energy

*absorption, this gives metals usually their silver color, because as per QM, in metals d electrons absorb visible light, and jump to d orbitals. Now in metals, like silver, the bang gap between s and d orbitals is too big, and all visible wavelength photons' energy level is too little to be absorbed. So most of the visible wavelength photons cannot be absorbed, they get reflected. Since all visible wavelength photons get reflected, silver has no color of its own, it looks shiny, silver color.
So metals are highly reflective, because:


*

*most of the photons get elastically scattered, that is reflection

*lesser number of photons get inelastically scattered, these heat up the metal

*very little number of photons get absorbed in the visible range, most of these get reflected and that gives metals a shiny color
A: At low frequency for substances of high conductivity the reflection coefficient is close to unity and so essentially all the energy is reflected.This is why metals i.e.good conductors of electricity are opaque to light.The little energy that flows into the metal is rapidly dissipated by the heat loss associated with the induced current.
