# Higgs branching ratios oddity

In reviewing some general articles on theoretical Higgs branching ratios it appears that, other things being equal, more massive decay products are favored over less massive ones. (Bottom quark pair over charm pair, tau pair over muon pair, etc.) This seems unusual since typically phase space factors favor branching to the lighter decay products. Is there a simple, intuitive explanation for this?

• It's not an oddity. It is a cornerstone property of the SM Higgs. – Cosmas Zachos Jun 6 '18 at 21:05