Physical theories have dimensionful constants. Each constant can be found via measurement, by fitting some equation to data. Mathematically, you would expect each constant to be "defined" in this way by exactly one equation. For example, the gravitational constant $G$ is introduced in exactly one equation of GR, namely in its presence in Einstein's field equation. (Arguably this is more than one equation, but we'll let that pass, as these equations are tied together by the constraint of general covariance).
In quantum mechanics, however, $\hbar$ appears twice in two very different contexts. The first is in Schrodinger's equation
$$i \hbar \frac{\partial}{\partial t} |\Psi\rangle = \hat H |\Psi\rangle$$
and the second is in the canonical commutation relation
$$[\hat x, \hat p] = i \hbar. $$
Is there any reason why these two $\hbar$'s should be the same, morally speaking? Obviously, asking "why" about questions like this is subjective, but I'm still curious if anyone has any good answers.