When light from a point source is shone on a wall, the wall is brightest at points where the light is hitting it at a right angle, and seems to get darker as the angle becomes shallower. See for example this image:
Under a simplistic ray model of light where we imagine that all rays are equally bright, and that every point hit by a ray of light re-emits rays in all directions, we can't predict this behavior.
What is the simplest mathematical model of light that allows us to explain this phenomenon?