Let's first discuss what one usually means by "weak measurement". In a standard von Neuman measurement scheme the measurement apparatus (so called "pointer") is also treated quantum mechanically and described by the state $\left|\varphi\right>$. The pointer is coupled to the measured system such that the interaction hamiltonian is $H=gAp\delta(t-t_0)$, where $A$ is the observable to be measured, and $p$ the pointer momentum. After the interaction the pointer position becomes correlated with eigenvalues of the observable $A$: $$\left|\psi\right>\left|\varphi\right>\rightarrow e^{-igAp}\left|\psi\right>\left|\varphi\right>=\sum a_i\left|\psi_i\right>\left|\varphi(x-ga_i)\right>,$$ so by measuring the pointer position we can infer information about $a_i$. The measurement is "strong" if $\left<\varphi(x-ga_i)|\varphi(x-ga_k)\right>\sim\delta_{ik}$, i.e. the different pointer states have negligible overlap. This corresponds to a standard projective measurement (a nice description is given here).
Measurement is said to be weak in the opposite limit, when the coupling is weak enough for the pointer states to have large overlap. If after the interaction we postselect the system in the state $\left|\chi\right>$, the pointer state is:
$$\left|\varphi_\chi\right>=\left<\chi\right|e^{-igAp}\left|\psi\right>\left|\varphi\right>\approx\left<\chi|\psi\right>e^{-igA_wp}\left|\varphi\right>,$$
where $A_w$ is the weak value.
The real part of $A_w$ corresponds to translation of the pointer coordinate as in the strong measurement:
$$\left<x\right>=\left<x\right>_0+g\mathrm{Re}(A_w),$$
while the imaginary part corresponds to the change of pointer momentum:
$$\left<p\right>=\left<p\right>_0+2g\mathrm{Im}(A_w)\mathrm{Var}_p,$$
where $\mathrm{Var}_p=\left<\varphi|p^2|\varphi\right>-\left<\varphi|p|\varphi\right>^2$ is the initial variance of pointer momentum. Proof in the most general case may be found in this paper by Jozsa.
The key moment is postselection of the final state of the system: weak values increase as the postselected state becomes nearly orthogonal to the initial state of the system. This can be considered as a kind of amplification of small pointer dispalcements due to the weak interaction on the expense of discarding almost all outcomes in the postselection.