When dealing with circular polarizations, spherical harmonics, and generally with any vector-valued rotationally-invariant quantity, it is often a requirement to define complex-valued unit vectors of the form $(1,i,0)$ and $(1,-i,0)$, which have the nice property that under a rotation they go to themselves times a complex phase.
However, many resources, especially the ones with a serious and systematic stance, use a different sign convention, and they define $$ \newcommand{\ue}[1]{\hat{\mathbf{e}}_{#1}} \ue\pm= \mp \frac{1}{\sqrt{2}}\big(\ue x \pm i \ue y\big),$$ with a global sign up front. This is relatively counter-intuitive to me, but it sees a fair amount of use [see 1, 2, 3, 4 for examples], so I imagine there must be some reason for this convention.
In what way does this sign convention simplify things? This isn't the kind of thing you'd do at random, by just introducing gratuitous complexity on a cornerstone formula that should be as simple as possible, so I imagine it's there to reduce complexity elsewhere. What exactly is that 'elsewhere'?
For the benefit of sanity on this thread, \ue{x}
has been defined to produce $\ue{x}$.