From what little I know of general relativity, the equality of inertial and gravitational mass is an axiom of the theory. I suspect that this precludes GR from unifying them in the same sense as electric, magnetic and weak interactions are unified as the electroweak force.
But since the two appear to be equal under staggeringly precise measurements, there must be some interest in constructing a theory of mass and motion which fundamentally unifies the two, that is, makes the separation nonsensical / impossible.
Are there any particularly outstanding attempts in this regard, even if the resulting theories are known to fail to correspond to our universe in some other important way?