The Reynolds number is defined as:
$$ \text{Re} = \frac{\rho U L}{\mu} $$
where $\rho$ is the fluid density, $U$ is a characteristic velocity, $L$ is a characteristic length scale, and $\mu$ is the molecular viscosity. Broadly speaking, it can be thought of as the ratio of inertial (ie. convective) to viscous forces.
The trick in defining a Reynolds number is picking appropriate scales for the problem. $\rho$ and $\mu$ are set by your operating conditions while $U$ and $L$ are chosen by the practitioner. There are conventions to choose of course, for example when testing a wing, the $U$ is the freestream velocity and the $L$ is the chord length (size of the wing normal to the flow).
Physically speaking, when the Reynolds numbers of two configurations are equal, the flow physics is roughly equivalent. I say roughly because it isn't the only non-dimensional number to relate -- there's also Mach number, Prandtl number, etc etc.. But, depending on the physics of interest, matching Re may be good enough.
So, in that context, it becomes easier to understand how scale models work. If you decrease $L$ by a factor of 10, you need to do one of 3 things to keep Re the same -- increase density by a factor of 10, increase velocity by a factor of 10, or decrease viscosity by a factor of 10.
Generally speaking, the only way to change density without changing viscosity is to increase pressure. So, if you want to keep working with an air tunnel for your scale model, you would need to increase pressure by a factor of 10 and that will make the Re match.
Alternatively, you could run the tunnel faster. But if your real velocity is, say, 100 m/s, making it 1000 m/s for your scale model will completely change the physics -- it is now supersonic. So you can't do that.
You could change the working fluid. If you run in a water tunnel, density is roughly 1000 times bigger. This, with the reduction of length by a factor of 10, means we still need to change something else. Viscosity also changes (I don't remember offhand how much), but let's pretend it stayed the same. That means we would also reduce our velocity by a factor of 100.
So, if our real problem is in air at 100 m/s, our made up water tunnel (with fake viscosity) using a 1/10th scale model at 1 m/s should have the same physics. Assuming the physics we want is inertial/viscous forces and not, say, heat transfer.