Fermi level characterizes the filling of the energy levels, e.g., the concentration of electrons is given by
$$n = \int dE D(E)\frac{1}{1 + e^{-\beta(E-\mu)}},$$
where $D(E)$ is the density-of-states and $\mu$ is the Fermi level. As you see from this equation, shifting the Fermi level will make the occupations of all the energy states change and this will change the electron concentration and other parameters. The only way to have everything remaining consistent is to treat the Fermi level as any other energy, i.e. it is measured in respect to the same origin as all other energies.
What might be a possible source of confusion here is that Fermi level is not the same thing as Fermi energy, which is the energy distance between the bottom of the conduction band and the last occupied state, as I discussed here.