I am confused by most discussions of analog Hawking radiation in fluids (see, for example, the recent experimental result of Weinfurtner et al. Phys. Rev. Lett. 106, 021302 (2011), arXiv:1008.1911). The starting point of these discussions is the observation that the equation of motion for fluctuations around stationary solutions of the Euler equation have the same mathematical structure as the wave equation in curved space (there is a fluid metric $g_{ij}$ determined by the background flow). This background metric can have sonic horizons. The sonic horizons can be characterized by an associated surface gravity $\kappa$, and analog Hawking temperature $T_H \sim \kappa\hbar/c_s$.
My main questions is this: Why would $T_H$ be relevant? Corrections to the Euler flow are not determined by quantizing small oscillations around the classical flow. Instead, hydrodynamics is an effective theory, and corrections arise from higher order terms in the derivative expansion (the Navier-Stokes, Burnett, super-Burnett terms), and from thermal fluctuations. Thermal fluctuations are governed by a linearized hydro theory with Langevin forces, but the strength of the noise terms is governed by the physical temperature, not by Planck's constant.
A practical question is: In practice $T_H$ is very small (because it is proportional to $\hbar$). How can you claim to measure thermal radiation at a temperature $T_H << T$?