Lubos, in his comment to a question, says that (https://physics.stackexchange.com/q/61281)
First of all, one can't gauge a symmetry without modifying (enriching) the field contents. Gauging a symmetry means to add a gauge field and the appropriate interactions (e.g. by covariantize all terms with derivatives, in the case of both Yang-Mills and diffeomorphism symmetries).
Recently, I have seen papers on "Conformal Gravity" i.e. ( http://arxiv.org/pdf/1306.5220.pdf ), and they say that the following action is invariant under local conformal transformations
$S = \int d^4 x \sqrt{-g} \Big( \frac{1}{12} \phi^2 R + \frac{1}{2} \partial_\mu \phi \partial^\mu \phi -\frac{1}{4} \lambda \phi^4 \Big) $
where the local conformal transformations are given by
$\widetilde{g}_{\mu\nu} = e^{-2\sigma(x)} g_{\mu\nu} \,, \qquad \tilde{\phi} = e^{\sigma(x)} \phi $
Now, if this action is locally conformal invariant so that the conformal symmetry is gauged, should not one enrich the field content by adding gauge fields and the appropriate interactions, and covariantize all terms with derivatives?