The simplest account of spontaneous symmetry breaking goes like this.
- Take a potential $V(\phi)$ with symmetric minima that are not at $\phi = 0$, like the Mexican hat potential shown in this site's logo.
- Since variations in the field cost energy due to the $(\partial_\mu \phi)^2$ term, minimum energy configurations have constant $\phi$.
- Therefore, the lowest energy states have $\phi$ equal to one of the minima of $V(\phi)$. Thus we have symmetry breaking, because the vacuum state (whichever one we choose) does not have the symmetry that $V$ had.
- In the quantum case, everything works the same, except the classical solution $\phi = c$ becomes $\langle \phi \rangle = c$. Then we have multiple vacuum states, each of which break the symmetry.
I'm suspicious about the last assertion. Suppose $V$ has two mimima, giving two degenerate vacuum states, $|+\rangle$ and $|-\rangle$.
Quantum mechanics allows superposition, so can we not take $(|+\rangle + |-\rangle)/\sqrt{2}$ as our vacuum? This state does not break the symmetry at all.