There is no way to measure $\rho$ or any function of its matrix elements such as $\gamma$ by a single measurement (in one repetition of the situation) because $\rho$ is a quantum counterpart of the probability distribution. It describes the observer's knowledge of the properties of the physical system. And the knowledge is intrinsically subjective, not objective, so it can't be measured.
The same comments apply to the wave function $\psi$. The wave function – and similarly the density matrix (which is the tensor square of the wave function or a linear combination of such squares) – isn't an observable so it isn't observable (without "a"), either. At most, one can make measurements and see that they statistically agree or statistically disagree with a given particular form of the density matrix. But without knowing a good candidate form of the density matrix, one can't measure its properties in isolation.
According to basic postulates of QM, everything that can be measured may be interpreted as an observable and each observable has to be represented by a well-defined particular linear Hermitian operator acting on the Hilbert space. Possible results of measurements are the eigenvalues and the probabilities of different outcomes are calculable by the usual formulae. The density matrix isn't a fixed linear operator, however, so it can't be measured. This rule, that only linear operators are physically meaningful and "measurable", is a totally important and universal axiom of all of quantum physics and is often ignored, like most other facts about quantum mechanics, but it's still totally right and crucial.
One may measure all of $\rho$ by doing infinitely many measurements on the repetitions of the same situation, however. This general strategy is referred to as the quantum state tomography. Just like all features of a probabilistic distribution, $\rho$ may be fully (increasingly accurately) reconstructed from the frequency counts resulting from such infinitely many measurements. $\gamma$ may be calculated from such a $\rho$ at the end.
There exist situations in which "well-behaved" states of some kind are mixed and measurements of $\rho$ or some features of $\rho$ similar to $\gamma$ may be "effectively" approximated by the measurements of some observables, and therefore become doable.
For example, one may assume that $\rho$ for a given system is thermal. And one may measure some $\gamma$-like function of $\rho$, the temperature, by the thermometer because this temperature may be transformed to the height of the level of mercury, or something like that. Quantum gravity is full of important examples like that because by the Hawking-Bekenstein insights, the entropy and energy are "equivalent" (for black holes) to geometric quantities such as the surface area of the event horizon and the gravitational acceleration at the event horizon.
But whenever some features of $\rho$, especially the $U(\infty)$-invariant features such as $\gamma$ (and the set of eigenvalues of $\rho$), may be measured without repeating the same situation, one needs to be sure that we're only working with some very specific forms of $\rho$, e.g. the thermal ones, described by a small number of parameters. If $\rho$ is a priori completely general, nothing about it may be measured by a single measurement.