According to this wikipedia article in the $\phi^4$ section, the equation
$$\frac{1}{c^2}\frac{∂^2}{∂t^2}\phi(x,t)-\sum_i\frac{∂^2}{∂x_i^2}\phi(x,t)+g\ \phi(x,t)^3=0,$$
in 4 dimensions is invariant under
$$x\rightarrow \lambda\ x,$$ $$t\rightarrow \lambda\ t,$$ $$\phi\rightarrow \lambda^{-1}\ \phi.$$
I have a problem seeing this, which might be because I don't really know what to do with the derivatives. If I just replace $\phi(x,t)$ by $\lambda^{-1}\ \phi(\lambda x,\lambda t)$, then I get
$$\frac{1}{c^2}\lambda^2\lambda^{-1}\frac{∂^2}{∂(\lambda\ t)^2}\phi(\lambda x,\lambda t)-\lambda^2\lambda^{-1}\sum_i\frac{∂^2}{∂(\lambda\ x_i)^2}\phi(\lambda x,\lambda t)+\lambda^{-3} g\ \phi(\lambda x,\lambda t)^3=0,$$
which doesn't work out.
If I compare with the last section then this seems to be what one should do. Because In that case
$$x\rightarrow \lambda\ x,$$ $$t\rightarrow \lambda\ t,$$ $$\rho\rightarrow \lambda\ \rho,$$ $$u\rightarrow u,$$ and therefore the naviar stokes equation with $$...+\rho\ u\ \nabla u+\mu\ \nabla^2 u+...$$ is such, that its invariant if the derivative produces an additional $\lambda$, the way I did above.
Sidenote: is scale invariance $\phi(x)=\phi^{-\Delta}(\lambda x)$ of fields something that should more acurately be called self similarity?
Also, I don't understand the last sentence in the $\phi^4$ paragraph, which says that the dimensionlessness of the coupling $g$ is "the main point". Why is it a problem to also scale the coupling? However, I never understood why dimensionless couplings are prefered anyway. If the coupling is somehow unique, then why does it make sense to search for a process dependend coupling in renormalization theory?