Why do we consider an $x$-dependent local transformation instead of a global transformation?
There is a good reason (see below) why we like to start out by a general $x$-dependent local infinitesimal transformation,
$$ x^{\prime \mu}- x^{\mu} ~=~ \delta x^{\mu} ~=~ - \varepsilon^{\mu}, $$
$$ \phi^{\prime}(x)-\phi(x) ~=~\varepsilon^{\mu} \phi_{,\mu}, $$
where $\varepsilon^{\mu}\equiv\delta a^{\mu}$ is a local $x$-dependent infinitesimal parameter, and only later specialize to a global $x$-independent (=rigid) transformation. Going a bit over the top in local transformations (at least from the perspective of Noether's first Theorem), Itzykson & Zuber write on p.23 in the book QFT:
From the vanishing of $\delta I$ for arbitrary $\delta a^{\nu}(x)$, we deduce that the energy momentum flow described by the canonical tensor [...] satisfies the conservation law
[...].
It is an important point to stress (as OP seems aware of) that only global symmetry is necessary in Noether's first Theorem.
So let us demonstrate this in the case at hand. If one starts with a global transformation, one derives
$$\begin{align} 0~=~& \delta S ~=~ S[\phi^{\prime}]- S[\phi]\cr
~=~& \varepsilon^{\mu} \int_{V} {\rm d}^dx \left(\frac{\partial \cal L}{\partial \phi}\phi_{,\mu}+\frac{\partial \cal L}{\partial \phi_{,\nu}}\phi_{,\mu\nu}-d_{\mu}{\cal L}\right), \end{align} \tag{A}$$
where $V$ is some integration region, and $\varepsilon^{\mu}$ is a global $x$-independent infinitesimal parameter. Let us take $V$ to be $\subseteq\mathbb{R}^d$ for simplicity.
One can proceed in three cases:
If the integration region $V$ is fixed, and since eq. $(A)$ by assumption holds for all off-shell configurations of the $\phi$ field, then it is possible to deduce that the integrand $(A)$ is a total divergence,
$$\frac{\partial \cal L}{\partial \phi}\phi_{,\mu}+\frac{\partial \cal L}{\partial \phi_{,\nu}}\phi_{,\mu\nu}-d_{\mu}{\cal L}~=~d_{\nu} f^{\nu}_{\mu}. \tag{B}$$
[The words on-shell and off-shell refer to whether the equations of motion are satisfied or not. We use the symbol $d_{\mu}$ (rather than $\partial_{\mu}$) to stress the fact that the derivative $d_{\mu}$ is a total derivative, which involves both implicit differentiation through the field variable $\phi(x)$, and explicit differentiation wrt. $x^{\mu}$.]
If one assumes (as Noether did in 1918) that the symmetry $(A)$ holds for arbitrary integration regions $V$, then one deduces that the integrand $(A)$ vanishes identically
$$\frac{\partial \cal L}{\partial \phi}\phi_{,\mu}+\frac{\partial \cal L}{\partial \phi_{,\nu}}\phi_{,\mu\nu}-d_{\mu}{\cal L}~=~0. $$
This corresponds to eq. $(B)$ with $f^{\nu}_{\mu}=0$.
If one assumes (as Itzykson & Zuber) that the Lagrangian density ${\cal L}$ has no explicit $x^{\mu}$ dependence, then the symmetry $(A)$ holds for arbitrary integration regions $V$, and one is back in case 2.
Next define the full Noether current as
$$T^{\nu}_{\mu}~:=~\frac{\partial \cal L}{\partial \phi_{,\nu}}\phi_{,\mu}-\delta^{\nu}_{\mu}{\cal L} -f^{\nu}_{\mu}.\tag{C}$$
It is not hard to deduce the continuity equation/conservation law
$$d_{\nu}T^{\nu}_{\mu}~=~\left(d_{\nu}\frac{\partial \cal L}{\partial \phi_{,\nu}}-\frac{\partial \cal L}{\partial \phi}\right)\phi_{,\mu}~\approx~0, $$
with the help of eqs. $(B)$, $(C)$, and Euler-Lagrange equation. [We use the $\approx$ sign to stress that an equation is an on-shell equation.]
Now let us return to the original question. The standard reason to starts with a local variation is, that one does not have to guess/remember/pull-out-of-the-hat the bare Noether current
$$t^{\nu}_{\mu}~:=~ \frac{\partial \cal L}{\partial \phi_{,\nu}}\phi_{,\mu}-\delta^{\nu}_{\mu}{\cal L}.$$
It simply comes out as the term that multiplies $d_{\nu}\varepsilon^{\mu}$ in the local variation, as Lubos Motl also explains in his answer.
Finally, note that the full Noether current $T^{\nu}_{\mu}$ may still contain a $f^{\nu}_{\mu}$ piece. This final piece may be determined from the total divergence term $d_{\nu}f^{\nu}_{\mu}$ that is multiplied by the undifferentiated $\varepsilon^{\mu}$ in the local variation. See also this related Phys.SE post.