Why does the Lorentz transformation in special relativity have to be like this? Basically I think Albert Einstein (A.E.) was trying to find a transformation that:

  
*
  
*Always transform a constant-velocity movement into a constant-velocity movement.
  
*Always transform a light-speed movement into a light-speed movement.
  
*If an object with a speed $v$ in frame $A$ is rest in frame $B$, then any rest object in $A$ has a speed $-v$ in $B$.
  

A.E. gave:
$$x'=\frac{x-ut}{\sqrt{1-u^2/c^2}},$$
$$t'=\frac{t-(u/c^2)x}{\sqrt{1-u^2/c^2}}.$$
But there are more than one transformation that can do this.
Multiply a factor, we can get another one:
$$x'=\frac{x-ut}{\sqrt{1-u^2/c^2}}(1+u^2),$$
$$t'=\frac{t-(u/c^2)x}{\sqrt{1-u^2/c^2}}(1+u^2).$$
It satisfies all three postulates given. So why can't the latter be the Lorentz transformation?
 A: You have discovered the well-kept secret that in 2 dimensions, the transformations which keep light-rays fixed include conformal transformations, not just Lorentz transformations. You need to pick a subset of the conformal transformations which form a group, and which are compatible with reflections.
The ones you used are not the good ones, because if you use your transformation with speed u, and invert it, it is not the transformations with speed -u. The factor you get is not multiplicative, so if you compose two transformations with u and u', you don't get something in the group. If you keep transforming, your coordinates just get a bigger and bigger scale factor.
But there is another subgroup of the 1+1 d conformal group which is a group which obeys all of Einstein's speed-of-light postulates:
$$ x' = e^{k\alpha} ( \cosh(\alpha) x - \sinh(\alpha) t) = \left( \sqrt{1+v\over 1-v} ~ \right)^k{x-vt\over \sqrt{1-v^2}}$$
$$ t' = e^{k\alpha} ( \sinh(\alpha) t - \cosh(\alpha) x )= \left(\sqrt{1-v\over 1+v} ~ \right)^k{t-vx\over\sqrt{1-v^2}}$$
This transformation scales by the rapidity (relativistic analog of 2d rotation angle) with the only 1d scale factor that forms a group. These transformations are the alternate Lorentz transformations you want. Their orbits are relativistic analogs of geometric spirals, not circles, and they form a one-dimensional group, and they reduce to Galilean transformations at low velocities ($c=1$ in the formulas above).
In his derivations of the Lorentz transformations, Einstein implicitly used reflection symmetry, by assuming that the transformation for -v will be the same as the transformation to speed v with just the sign on x reversed. This assumption allows you to kill this possibility, because it is asymmetric, the scale for positive velocity transformations is inverse to the scale with negative velocity transformations.
