Why is Earth's gravity stronger at the poles? Many sources state that the Earth's gravity is stronger at the poles than the equator for two reasons:


*

*The centrifugal "force" cancels out the gravitational force minimally, more so at the equator than at the poles.

*The poles are closer to the center due to the equatorial bulge, and thus have a stronger gravitational field.


I understood the first point, but not the second one. Shouldn't the gravitational force at the equator be greater as there is more mass pulling the body perpendicular to the tangent (since there is more mass aligned along this axis)?
 A: Here's a simple argument that doesn't require any knowledge of fancy stuff like equipotentials or rotating frames of reference. Imagine that we could gradually spin the earth faster and faster. Eventually it would fly apart. At the moment when it started to fly apart, what would be happening would be that the portions of the earth at the equator would at orbital velocity. When you're in orbit, you experience apparent weightlessness, just like the astronauts on the space station.
So at a point on the equator, the apparent acceleration of gravity $g$ (i.e., what you measure in a laboratory fixed to the earth's surface) goes down to zero when the earth spins fast enough. By interpolation, we expect that the effect of the actual spin should be to decrease $g$ at the equator, relative to the value it would have if the earth didn't spin.
Note that this argument automatically takes into account the distortion of the earth away from sphericity. The oblate shape is just part of the interpolation between sphericity and break-up.
It's different at the poles. No matter how fast you spin the earth, a portion of the earth at the north pole will never be in orbit. The value of $g$ will change because of the change in the earth's shape, but that effect must be relatively weak, because it can never lead to break-up.
A: The point is that if we approximate Earth with an oblate ellipsoid, then the surface of Earth is an equipotential surface,$^1$ see e.g. this Phys.SE post. 
Now, because the polar radius is smaller than the equatorial radius, the density of equipotential surfaces at the poles must be bigger than at the equator. 
Or equivalently, the field strength$^2$ $g$ at the poles must be bigger than at the equator.
--
$^1$ Note that the potential here refers to the combined effect of gravitational and centrifugal forces. If we pour a bit of water on an equipotential surface, there would not be a preferred flow direction.  
$^2$ Similarly, the field strength, known as little $g$, refers to the combined effect of gravitational and centrifugal forces, even if $g$ is often (casually and somewhat misleading) referred to as the gravitational constant on the surface of Earth.
A: The difference in in free fall acceleration between poles and equator has two contributing factors. I will discuss them one by one.
At the poles the measured gravitational acceleration is 9.8322 $m/s^2$
At the Equator the measured gravitational acceleration is 9.7805 $m/s^2$
Given the equatorial radius of the Earth, and the rotation rate of the Earth you can calculate how much centripetal acceleration is required in order to co-rotate with the Earth when you are located on the equator. That comes out to 0.0339 $m/s^2$
This required centripetal acceleration (at the equator) goes at the expense of the true gravitational acceleration at the equator.
So we can reconstruct what the equatorial gravitational acceleration would be on a celestial body with the same size and density and equatorial bulge as the Earth, but non-rotating.
True gravitational acceleration: 9.7805 + 0.0339 = 9.8144 $m/s^2$
So there is still a difference of 0.0178 $m/s^2$
That remaining difference is due to the Earth's flattening: on the equator you are further away from the Earth's center of gravitational attraction than at the poles.
A: The point is if all effect was taken into account. Math would be summed up that effect of more mass under your feet still less than effect of distance from the center of mass
Another view is. At equator there are bulge near you. But from all other side of earth the bulge is far from you. Compare to the pole that all bulge is equally far from you, that account the difference
