We all know about the fact that tidal friction is slowly slowing down the Earth's rotation about its axis, and that subsequently the Moon is slowly drifting away, in order for the angular momentum of the Earth-Moon system to be conserved.
Now: the angular momentum of the Earth Moon system about the Earth's centre should be: $$ L_{E+M} = L_{\text{Earth}}^{\text{Rot.}} + L_{\text{Moon}} $$
The total angular momentum of the Moon about the centre of the Earth can be decomposed into $$ L_{\text{Moon}} = L_{\text{CoM Moon}}^{\text{about CoM Earth}} + L^{\text{about Moon's axis}} $$
SO : $$ L_{E+M} = L_{E}^{\text{Rot.}} + L_{M}^{\text{Rot.}} + L_{M}^{\text{Orbital}} $$
Tidal friction decreases $ L_{E}^{\text{Rot.}} $, and by conservation of $L_{E+M}$ the other two terms should increase.
Which term increases? Can the Moon just revolve faster around its axis without receding in its orbit?
And on a related note:
Physically, how can it be that tidal friction on Earth makes the Moon do something? I know it is because conservation of angular momentum, but I always try to use conservation laws as a conclusion more than as the primary explanation: does the water bulge accumulated on one side of the planet because of whatever exert an extra gravitational pull?
How much time does it take for this information to travel from the Earth to the Moon?