There are theoretical predictions for SM Higgs decay branching ratios. What about the experimental results on BRs?
All that I found was measurements of signal-strengths $\mu = \frac{(\sigma \cdot BR)_{\text{meas}}}{(\sigma \cdot BR)_{\text{SM}}} $ and coupling strengths $\kappa$.
Why are there no results on branching fractions up to now? And how do you actually measure the signal strength $\mu$ without measuring the branching ratio $BR$?
I would like to have a little detailed information about the actual differences between measuring $BR$, signal strength $\mu$ and coupling strength $\kappa$.