When we consider the more realistic physical situation of a swinging pendulum in the presence of friction, we can tell the difference between a forward and a reverse film of this pendulum. Namely, the original (forward) film will show the swinging pendulum losing amplitude until it comes to a standstill. However, the film in reverse direction shows a swinging pendulum whose amplitude is increasing in time. The latter film is clearly unphysical as it does not satisfy the natural laws of motion anymore (assuming there is no hidden source of energy feeding the pendulum). The presence of friction breaks the time-reversal symmetry of the ideal pendulum.
I don't understand this. If I am not wrong, we are only reversing the direction of time, not that of the frictional force (the nature and cause of this force is not relevant either). In the movie played backwards, the frictional force will be along the direction in which the bob swings. This force would be proportional to $v^2$, and would give the bob more momentum consistent with the observation. So what am I missing? How does the presence of friction break time reversal symmetry?