An electron, like any other particle, might be at a higher energy level but will only move anywhere if there is a force acting on it, as @ThePhoton pointed out. As for the electron moving from a region of lower potential to higher potential, it is not true based on the definition of electric potential.
For electric fields, we define potential at a point as the work done per unit charge to move a positive point charge from infinity to that point. So from a region of lower potential to higher potential, moving a positive charge would require energy being input into the system, which causes the total energy of the system to increase, seen by the increase in potential of the positive charge. For a negative charge, however, the work done would be flipped (imagine moving a positive charge towards a positive charge, the work done would be positive because of repulsion while if you tried to move a negative charge towards a positive charge there would be attraction). So in moving from a region of lower potential to higher potential, an electron actually converts its potential energy to other forms, and that energy can be harnessed by the load of the circuit.
The emission of a photon when an electron de-excites from a higher energy level is because the electron lost energy to do so, and this energy manifests as a quantum of electromagnetic radiation, a photon. For the circuit however, this energy has already manifested as other forms of energy in the circuit (light if there is a bulb, sound if there is a speaker and even heat due to resistance in the wire). All these ensure that there is conservation of energy, which is why a photon is not emitted.