Is the irradiance (or intensity) of an electromagnetic wave given by \begin{equation} I = \left<\|\mathbf{S}\|\right>_{T} \end{equation} or by \begin{equation} I = \|\left<\mathbf{S}\right>_{T}\| \; , \end{equation} with $\mathbf{S} = \mathbf{E} \times \mathbf{H}$ being the Poynting vector and $\left<\right>_{T}$ denoting the time average?
In other words, is it the time average of the Poynting vector's norm or the norm of the time-averaged Poynting vector?
First update:
Also textbooks seem to have a diverging view on this question.
"Optics" from E. Hecht teaches the first variant, while "Fundamentals of Photonics" from B.E.A. Saleh and M.C. Teich presents the second one referring to "Principles of Optics" from M. Born and E. Wolf.
In addition, Born and Wolf emphasize that $\mathbf{S} \cdot \mathbf{n}$ with $\mathbf{n}$ being the normal of the considered surface (irradiance is power per area) is the relevant quantity. So maybe the best description is \begin{equation} I = \left<\mathbf{S} \cdot \mathbf{n}\right>_{T} \; ? \end{equation}