According to the chapter 1.3: Superfluidity, from the book "Methods of Quantum Field Theory In Statistical Physics by A.A Abrikosov, it is written that
Consider a Bose liquid at absolute zero, flowing with velocity $\mathbf{v}$ in a capillary. In the coordinate system fixed with respect to the liquid, the liquid is at rest and the capillary moves with velocity $-\mathbf{v}$. As a result of friction between the liquid and the wall of the capillary, the liquid begins to be "carried along" by the wall. This means that the liquid begins to have nonzero energy and momentum, which is possible only if elementary excitations appear in the liquid. As soon as a single such excitation appears, the liquid acquires momentum $\mathbf{p}$ and energy $\epsilon(\mathbf{p})$.
Now, suppose we go back to the coordinate system fixed with respect to the capillary. In this system, the energy of the liquid equals $$\epsilon + \mathbf{p} \cdot \mathbf{v}+\frac{1}{2}Mv^2$$
Thus the appearance of an excitation changes the energy by an amount $\epsilon + \mathbf{p}\cdot\mathbf{v}$.
However, I do not really see how the term $\mathbf{p}\cdot\mathbf{v}$ comes. Could somebody explain this to me, please?