H absorbs very specific wavelengths, leaving almost all wavelengths undisturbed. So it is almost colorless. Also the excited atoms then decay, it can take a long path throughproducing the gas before much issame wavelengths that were just absorbed.
Those wavelengths are the same that are produced in a gas discharge lamp, which is not at all colorless. The reason is that the lamp produces lots of light at those wavelengths. The excess is very noticeable.