That's a good question.
The linear sigma model (11.14) has 3 terms, and hence 3 counterterms, and hence needs 3 renormalization conditions (11.17a+b+c).
Yes, since the $N$th component $$\phi^N(x)~=~ v +\sigma(x) \tag{11.8}$$ and the definition of the VEV$^1$ $$ v~=~\frac{\mu}{\sqrt{\lambda}},\tag{11.7}$$$$ v~:=~\frac{\mu}{\sqrt{\lambda}},\tag{11.7}$$ then condition (11.16) for a connected 1-point function is equal to $$\langle \sigma \rangle^c_{J=0}~=~0,$$ i.e. that the tadpoles for the $\sigma$ field vanish$^2$ $$ \left(\fbox{1PI}==\stackrel{\sigma}{=}==\right)_{\text{amputated}}~=~0,\tag{11.17a}$$ cf. e.g. my Phys.SE answer here.
Yes, diagrams with more and more interaction terms do enter on the LHS of eq. (11.17a). For explicit calculations at one-loop, see eqs. (11.31) & (11.32).
Yes,It is important to realize that the VEVfield $\phi~=~\phi_0/\sqrt{Z_{\phi}}$ and the coupling constants do run, but the description in terms of the LagrangianVEV (11.147) and the Mexican hat potential remains valid despitescale differently under the RG flow. In particular, since both sides of eq. (11.7) should remain$^3$ finite/physical, one should not try to e.g. introduce infinite $Z$-factors and/or counterterms into eq. (11.7), cf. Refs. 1 & 2.
References:
M.E. Peskin & D.V. Schroeder, An Intro to QFT, 1995; p. 353-355.
M. Srednicki, QFT, 2007; chapter 31. A prepublication draft PDF file is available here.
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$^1$ Here the mass parameter $\mu$ in the Lagrangian (11.14) is the renormalized mass. It should not to be conflated with the physical mass $m$, which satisfies
$$ \left(==\stackrel{\sigma}{=}==\fbox{1PI}==\stackrel{\sigma}{=}==\right)_{\text{amputated}}~=~m^2-\mu^2\quad \text{at}\quad p^2=m^2.$$
$^2$ The tadpoles for the $\pi^k$ fields vanish automatically, due to a $\mathbb{Z}_2$ symmetry.
$^3$ Later in dimensional regularization one typically makes the coupling constant $\lambda\to\lambda\tilde{\mu}^{\epsilon}$ dimensionless, cf. Ref. 2.