There are some points in this wikipedia chapter. Main equation is:
$$ T^{\alpha \beta} \, = \left(\rho + {p \over c^2}\right)u^{\alpha}u^{\beta} + p g^{\alpha \beta} $$
where $c$ is explicit.
The one for the trace is:
$$T = 3p - \rho c^2$$
that seems contradictory with:
$$T^{\alpha\beta} = \left( \begin{matrix} \rho & 0 & 0 & 0 \\ 0 & p & 0 & 0 \\ 0 & 0 & p & 0 \\ 0 & 0 & 0 & p \end{matrix} \right)$$
with trace $3p+\rho$ (difference in sign and value of last term).
The expression for the four-velocity:
$$u^{\alpha} = (1, 0, 0, 0)$$
is not the usual one $(c, 0, 0, 0)$.
Finally, the metric:
$$g^{\alpha\beta} \, = \left( \begin{matrix} - c^{-2} & 0 & 0 & 0 \\ 0 & 1 & 0 & 0 \\ 0 & 0 & 1 & 0 \\ 0 & 0 & 0 & 1 \end{matrix} \right)$$
also with explicit $c$, it is also not the usual:
$$\left( \begin{matrix} -1 & 0 & 0 & 0 \\ 0 & 1 & 0 & 0 \\ 0 & 0 & 1 & 0 \\ 0 & 0 & 0 & 1 \end{matrix} \right)$$
Are the wikipedia equations in this chapter using a coherent notation ? If yes, how to explain the previous points ?
Addendum:
After the good answer from @MikeStone about the trace, one point seems still open. Starting from the first expression of stress tensor and replacing the values given in wiki for the four-velocity and metric, we obtain for the first row and column component:
$$ T^{0 0} \, = \left(\rho + {p \over c^2}\right)u^0u^0 + p g^{0 0} = \left(\rho + {p \over c^2}\right) \cdot 1 \cdot 1 + p \left( -c^2 \right) = \rho + {p \over c^2} -c^2p $$
that differs from the expected $\rho$