As mentioned in comments the dynamic pressure is the equivalent of the kinetic energy in fluid dynamics.
It is dynamic since it can change with time (like kinetic energy) and also like kinetic energy it is an invariant under coordinate transformations (e.g rotations) as such it is a scalar and not a vector (just like energy which also depends on velocity in similar manner).
quoting from related answerrelated answer:
A fluid does not sustain shear, and this is true whether it is still or moving, by the principle of relativity. This means that if you put fluid between two plates, and squeeze, the force per-unit-area with which you squeeze (the local flow of momentum in the direction perpendicular to the plates) is equal to the force per unit area pushing outward at the edge of the plates. The flow of momentum is the same in all directions.
This means it is isotropic, in other words invariant under rotations (and other coordinate transformations), thus it is a scalar quantity (a vector is not invariant under rotations)