My first instinct would be to use the force
$$\vec{F} =- \alpha \vec{v}$$
and therefore
$$V(\vec{r}) = \alpha \int_C \vec{v}\cdot d\vec{s} = \alpha \int_C \vec{v}\cdot \vec{v} dt = \alpha \int_C g_{ab} \frac{dx^a}{dt} \frac{dx^b}{dt} dt$$
(where $C$ is the projectile's path) and go from there. Would this work?

