I guess the shape is defined to a great extent by the structure of the wall, which can be quite complex - for example, the wall can be anisotropic. Another, related guess, which can be more plausible, - the shape can be defined by the vertical and horizontal dimensions of the component of the wall (the boundaries of the components are seen as dark vertical lines and the horizontal edge at the bottom) - the wall is less rigid in the vertical direction, as the external tissue is longer in this direction (it is probably fastened to a frame). So the shape is defined by the solution of a wave equation, but this solution strongly depends on the boundary conditions, on the position of the point of impact with respect to the boundaries, and the tension of the tissue in two directions.
EDIT(12/27/2012) The following article seems extremely relevant: Int'l J. of Solids and Structures 40 (2003) 6723–6765 , 144.206.159.178/ft/521/198702/5066699.pdf