The reason they say this is because non-relativistic atomic systems are not relativistic QED, and it is no good to use QED methods which are best for electron-positron creation energies.
In the non-relativistic limit, the QED Lagrangian is approximated (in a way that breaks renormalization) by a nonrelativistic atom coupled to a relativistic field. You don't calculate field effects to higher than first order, or you get the renormalization trouble. In particular, you don't calculate the Coulomb force as due to intermediate particle exchange,
The field is always in Dirac gauge, where the two physical photon polarizations appear in addition to the instantaneous coulomb force. The photon creation events are first order perturbations, the coulomb force is
a potential interaction.
The Feynman diagram for an internal conversion is then just potential scattering, it comes from a term in the action:
$$\int \psi^\dagger(x)\psi^\dagger(y) V(x-y) \psi(x)\psi(y)$$
Where $\psi$ is the nonrelativistic Schrodinger electron field, and
$$ V(x-y)={1\over |x-y|}$$
is the Coulomb force between electrons. The internal conversion just kicks one electron while dropping a second electron to the ground state, and this process is pure electrostatic, and does not require a photon (meaning a physical polarization photon).
In Feynman QED, the nonphysical polarization photons are responsible for the Coulomb force, and this is a nicer point of view for relativity. It is not the nicest point of view for this stuff, so people stick with the Dirac description.