The equation is the conservation of moments/torque.
Basically, a torque is the product of the force applied at a point on a lever, and the distance of the point from the center of rotation (there's an angle factor as well). Forces on the same side which go in opposite directions have an opposite sign of torque, as do forces on different sides having the same direction. Basically the sign of torque can be said to measure the direction (clockwise/anticlockwise) that the force is trying to push the lever.
At equilibrium (or at a quasi-static situation where the process is slow), the sum of torques is zero.

Note that $L_{car}$ is not the length of the car, but the length of the point of contact of the front wheel from the fulcrum.
Let the weight of the car be $F_{car}$. Now, we need to calculate the effective weight picked up by the man, $F_{man}$. ($\theta$ is the angle made by lever against ground)
Adding torques, $$0=\sum\tau=\underbrace{F_{man}L_{man}\cos\theta}_\text{clockwise}-\underbrace{F_{car}L_{car}\cos\theta}_\text{anticlockwise}$$
$$\therefore F_{car}L_{car}=F_{man}L_{man}\implies F_{man}=F_{car}\frac{L_{car}}{L_{man}}$$
Looking at the video, $L_{car}$ is $\approx$ a third of $L_{man}$, so the weght that he's lifting is a third of the weight of the car.
Actually, no. The fact is, the entire weight of the car isn't even on the lever.
Now, the car itself becomes a lever. And we have to solve this:

...And you'd have to solve torques for this. As well as throw in a bunch of force equations. Without knowing all the exact parameters, this becomes rather tedious.
Since this is tagged homework, I'll let you use the previous answer as a template to solve this(and its better to draw your own diagram--this is slightly hard to use as I haven't separated the stuff into FBDs)