The optical pumping experiment of Rubidium requires the presence of magnetic field, but I don't understand why.
The basic principle of pumping is that the selection rule forbids transition from $m_F=2$ of the ground state of ${}^{87} \mathrm{Rb}$ to excited states, but not the other way around ($\vec{F}$ is the total angular momentum of electron and nucleus). After several round of absorption and spontaneous emission, all atoms will reach the state of $m_F=2$, hence the optical pumping effect.
But what does the Zeeman splitting have anything to do with optical pumping? Granted, the ground state, even after fine structure and hyperfine structure considered, is degenerate without Zeeman splitting, but the states with different $m_F$ still exists.
In addition, how is the strength of optical pumping related to the intensity of magnetic field applied?
