In this TeX Users Group (TUG) document, Typesetting mathematics for science and technology according to ISO 31/XI by Claudio Beccari, the author makes various typesetting recommendations including:
9. Measure equations should be absolutely avoided in professional scientific texts; measure equations were somewhat popular before the SI was universally adopted; now they should not be used any more. They survived in those countries where the "English system of units" is being used, but, since scientifically speaking this traditional system of units is "illegal", measure equations have no reason to be used anymore.
What are these "measure equations" he talks of? I take it that should he write say $7.25\,\text{cm}$, he would call $7.25$ the "measure" and $\text{cm}$ the "unit of measure". From this and the context of the quoted paragraph I would guess that a measure equation is a relationship between different units of the same quantity, such as " $1\,\text{in}\equiv2.54\,\text{cm}$ ". However I find such things handy, or at least not unnecessary or obsolete, especially when I'm working on atomic scales where SI isn't the most convenient.
Is this what the author means and if so, are they really that bad?