You can see this as an example of the relativistic Doppler shift (for equations, see eg: http://en.wikipedia.org/wiki/Relativistic_Doppler_effect ).
The hands of the clock are moving with some angular frequency and you are moving with a velocity v towards the clock. It follows that the frequency you are seeing will be higher, thus the clocks hands will move faster.
Conceptually this makes sense. Suppose a picture of the clock is emitted each second. Since you're moving towards the clock, you will pick up one of those pictures more often than once per second, thus making the clock seem to run faster.